This is hardly shocking or surprising and those who have glanced at the paper over the last 18 months would have seen it coming.
The paper initially backed Gordon Brown but after Brown's honeymoon period in mid-late 2007 the paper eventually turned more and more anti-government.
Reasons for this included the ongoing lack of vision in Iraq and Afghanistan, the broken promise of a referendum on the EU's Lisbon Treaty and inevitably the recession.
Co-incidentally, it was almost around this time that I became disillusioned with Labour after hoping Brown would bring the party back to the left as the "big clunking fist" as he was described (you don't hear people call him that so much these days).
I became increasingly Eurosceptic as I noticed how the unelected top brass of the EU treated citizens with complete contempt showing no respect for democracy, thus naturally making me loathe Gordon Brown when he shattered his promise of a referendum.
I also loathed the "if it moves tax it" attitude of a government.
I'm sure the public would be less in favour of cuts and more for higher taxes and spending in this recession if we hadn't been taxed to the hilt during the good times under Tony Blair and Gordon Brown's New Labour.
Instead many people are feeling that cuts + higher taxes are inevitable to fight the recession. I don't particularly agree with this, and share Tony Robinsons view that capital is needed to grease the wheels and create jobs and growth, thus providing people with money to spend.
I think Tony Woodley ripping up The Sun at the Labour conference was a mere headline-grabbing exercise, however I can see where he is coming from.
Having worked in the Newspaper Industry myself, I witness first-hand how full of self-importance News International really are right from the core.
However it is a bit rich coming from Gordon Brown to state that newspapers should be for news and not propaganda, when the likes of the Daily Mirror and The Guardian have been pumping out Labour propaganda for decades.
Propaganda is just part and parcel of the media circus.
There are renewed calls across the country particularly in the traditional Labour heartlands of the North to boycott the paper, something that hasn't really happened since Liverpool fans boycotted the paper after their controversial coverage of the Hillsborough disaster in 1989.
I wouldn't say it is such a bad idea, N.I. should be taken down a peg or two!
There are many fantastic alternative newspapers out there too which don't really get the recognition and readership they deserve. If I could name a few.
The Independent, I dismissed a few years ago as dull and boring.
These days however the paper has improved dramatically. It's layout is a cut above any other newspaper out there and the quality of journalism is second to none.
The Times, is a nice and informative read, however if you are boycotting the Murdoch Empire then this like The Sun is a News International title! If you are a Labour supporter, though not as Tory as it used to be, there is still a slight Conservative bias.
Morning Star. Despite its communist background, socialists will enjoy reading this paper. The only downside is it rarely goes over 20 pages and its price is quite high. This is because the paper is funded solely by its readership with a "fighting fund". There is barely any adverts thus no advertising revenue.
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